Nidra x ELLE: Bespoke Sleep Mask, Contoured for Comfort

At Nidra, we have always believed that sleep is more than a nightly ritual; it is the foundation for creativity, clarity, and living well. 

That is why we design sleep masks that not only block out light but also elevate the experience of rest. Recently, our mission caught the attention of a global fashion and lifestyle leader you probably know well: ELLE Magazine.

Yes, that ELLE.

We are proud to announce an exclusive collaboration with ELLE, which has entrusted Nidra to create a bespoke sleep mask featuring their iconic branding. It is a partnership rooted in shared values of quality, style, and the belief that true luxury is found in the little moments, like the quiet sanctuary of a good night’s rest.

How This Partnership Took Shape

ELLE first discovered Nidra through the same path many of our customers have, stories written about our unique approach to sleep. What began as curiosity grew into a conversation, and soon, a collaboration was born. ELLE recognized something special in what we do, combining function, craftsmanship, and design, and asked us to craft a custom contoured sleep mask that could stand alongside their globally respected brand.

The result is a mask that brings together the best of both worlds, ELLE’s timeless style and Nidra’s commitment to unparalleled comfort. This is not just a branded accessory; it is a thoughtfully designed product that elevates rest into something stylish and empowering.

The Design: Where Form Meets Function

Our collaboration mask is built with the same principles that guide all of Nidra’s products:

• Contoured Fit: 

Ergonomically designed to block out 100% of light without pressure on the eyes.

• Lightweight Comfort: 

Made with breathable, soft-touch materials that feel effortless to wear.

• Iconic Branding: 

Finished with ELLE’s signature logo, adding a touch of sophistication to your nightly routine.

It is functional enough for the frequent traveler or light-sensitive sleeper, yet elevated enough to feel like a statement piece. A sleep mask that doubles as both a wellness tool and a stylish accessory is what makes this collaboration so exciting.

Where to Find It

The Nidra x ELLE mask just launched on ELLE’s platform last week, giving their global audience the first chance to experience our craftsmanship. We are now thrilled to share that the collaboration is NOW available on our site.  

Why This Matters

For decades, ELLE has shaped conversations around style, beauty, and wellness. By partnering with Nidra, they are affirming that restorative rest is central to modern luxury.

Sleep is not just about closing your eyes; it is about recovery, performance, and balance. Pairing ELLE’s influence with Nidra’s innovation signals a cultural shift: rest is not an afterthought; it is part of the lifestyle.

Looking Ahead

This collaboration is only the beginning. As Nidra grows, our mission is to bring the art of quality sleep to more people in more ways. Partnering with a global leader like ELLE reminds us of what is possible when function meets fashion.

We cannot wait to share this launch with our community after Labor Day. Until then, we will leave you with a little teaser: if you have ever wanted to combine the elegance of ELLE with the uncompromising comfort of Nidra, this mask was made for you.

We are honored to collaborate with ELLE on this project and grateful for the chance to bring Nidra’s sleep technology to a wider audience. To everyone who has supported us along the way, thank you. Your stories and feedback continue to inspire the products we create and the partnerships we pursue.

Here is to sleep, style, and a little something extraordinary on the horizon.